AI-driven customer intelligence
Segmentation, data enrichment, profiling, and behavior prediction.
Segmentation Model Creation
Define your customer segments based on relevant first-party data. With the help of unsupervised learning, we help you make sense of transactional and behavioral data.
Customer Data Enrichment
Strengthen your CDP by connecting billions of GDPR-compliant sociodemographic records. And apply statistical analysis to create descriptive customer profiles.
AI-Powered Segmentation
Combining your data-driven customer segmentation model with our data enrichment opens up a world of AI-powered behavioral prediction and benchmarking.
Segmentation model creation
Elevate your business by grouping customers based on their behavior.
1: Prepare Data
We will help you decide which of your customer data are relevant for forming the segmentation data landscape and how to work with them.
2: Define Segments
As there are usually millions or even billions of unstructured data points, we apply unsupervised machine learning to group your customers.
3: Understand Segments
With your customer groups defined, it’s now time to investigate each one and decide which are suitable for creating a customer segment.
Understand your
customers to predict
others’ behavior
We can help you every step of the way
“With AI segmentation, we’ve gained deeper insight into our customer segments and predictions of their behavior — without compromising GDPR compliance.”
Head of Market Analysis and Insights, Lasse Vind
Customer Data Enrichment
Knowing who your customers are gives you an informed communications platform.
Data Sources
Through our sister company, Data-Science, we are on a mission to categorically gather and structure sociodemographic data on all households in the developed world.
Enrichment
Based on your customers’ addresses or approximate locations (interpolated with IP address or smartphone coordinates), we match them with hundreds of parameters.
Profiling
We can now build quantitative customer profiles by combining your newly acquired customer data and segmentation model.
Segmentering.com partners
Pick one of our qualified partners to ensure the implementation of your new AI-driven segmentation framework
AI Segmentation
Utilizing AI to predict behavior for customers, leads, users, or complete strangers.
Segment Extension
If you don’t have the same amount of data on all customers or leads, AI Segmentation can predict the behavior of new and inactive contacts with insufficient data—and even predict for completely unknown people.
Contact Benchmark
Your AI segmentation model can also identify customers with upsell or cross-sell potential, or even their risk of churning. This allows you to automate communication and direct resources where it counts.
Dynamic or Static Segmentation
An AI segmentation model can either be continuously trained and accessed through an API, or alternatively trained during the creation of your segmentation model and then deployed by predicting for all relevant households.
